How to independently promote instagram from scratch and for free

How to promote Instagram independently and for free from scratch? You can find step-by-step instructions with additions, chips and secrets below in the presented article.

In less than 8 years, Instagram has turned from a personal photo album on the Internet into a social network that helps its users to gain popularity, promote ideas and develop a business. From an account, you can make a store, virtual workshop or magazine, earn money on advertising, look for investors, partners and clients. But an unknown profile is unlikely to interest anyone. You should start small. First of all, you need Instagram promotion, for free and on your own, almost everyone can handle this business. However, he will need a lot of effort and hard work, and you should not expect a super-fast result. It will be a long time before the page brings real dividends. But still it will happen much sooner in the virtual world than in the real one.

Instagram promotion is independently performed by several tools, or methods. Using them in combination, you will definitely succeed.

We have already given advice for those who promote their Instagram account on their own and at no cost. Now recommendations for those who do not have enough time or skills to solve this problem on their own. But there is money that they are willing to spend on advertising or pay for the work of specialists.

An advertising company called "Instagram Promotion 2018" is closely associated with Facebook. These social networks are the closest relatives. And big brother Facebook is in charge of setting up content for promotion. Therefore, to order advertising for Instagram, you will have to link two accounts or create a Facebook business page.

Experts assure that their site provides the advertiser with the best choice. The customer himself determines the form of advertising, the size of the budget, audience coverage, user categories. And when all the parameters are approved, he, of course, with the support of professionals, creates his own product that will ensure the promotion of Instagram.

The cost of advertising can vary from 300 rubles a week to several million. The Facebook team assures that even the minimum order will benefit if everything is set up correctly. And experts promise help at every stage of the advertising campaign. They will make a preliminary calculation so that the return at the most modest cost is maximum. They will help you perform targeting, that is, choose the target audience for your page. And during the implementation of the campaign, the customer will be notified about its progress and results. And he will be able to use the information about the statistics in a special section on the Ads Manager page. This interface for advertising campaigns works as a mobile application and on a computer.

Another option is to advertise yourself on already promoted personal pages. The cost will depend on the appetite of the account owner. He may request several thousand rubles for posting someone else's publication with a link, or maybe several hundred thousand.

In a similar way, they order the so-called native advertising. This can be said to be the Instagram promotion trend 2018. Network stars (they are also called opinion leaders) in their posts mention some institution, brand, service or a specific photographer, stylist, makeup artist. They share their, as a rule, positive impressions unobtrusively, as if in between times. And it turns out advertising.

But such texts and photos appear on Instagram for a reason. For a modest post with a link and mention of a name or brand, a popular Instagrammer can charge a six-figure bill. However, as promotion experts assure, such advertising works because it is carefully veiled as a regular post. And users willingly follow the advice of the stars. For example, one of the most popular Instagrammers, Ksenia Borodina, publishes up to 10 personal advertising posts daily.

Another option for self-promotion is holding contests, sweepstakes and similar promotions. But you have to put up a decent prize to attract users. There are few people who want to do something “for thanks”. At the same time, a thoughtful contest with a tempting prize carrot can have a viral effect, subscribers will start promoting it themselves. But there is another side: they will subscribe to you only until the draw has taken place.

The above methods are suitable for manual execution, using programs, and you can also order a service at a specialized service. As practice shows, mass following and mass liking are especially effective at the initial stages of promotion. When several hundred or a thousand people subscribe to an account, a herd mentality is triggered. Other users begin to actively perform the same action. The advantage of these methods is the low price compared to any type of advertising. Let's talk about the cons.

And now a few unpleasant words about mass commenting. This is a rather rude technique that does not bring high results, but it can lower the reputation of your page. The program sends the same comments to other people's publications with direct advertising slogans or links. They have nothing to do with the content of the post. Instagram considers such an action as spam. Newsletter accounts quickly earn a lifetime ban from the network administration or a personal ban from users.

If you are the target of spammers, read the article with clear instructions "How to block an Instagram user and remove the block." And for those who, perhaps, innocently suffered from the ban, you should get acquainted with our material "Instagram blocked: how to unblock, why it happened."

Instagram promotion on your own: pros, cons and security

Anyone, answering the question of what is good about promoting Instagram for free online, will say that the main plus is the lack of costs. Of course, I want to achieve popularity from the network, start earning, as they say, from scratch and without investment. Yes, you may not spend real money, but you will have to give your time and effort. Only at first glance it seems that it is easy to prepare a bright publication that will attract the attention of subscribers. And it should appear daily. This promotion option is suitable for creative individuals who know how to create a sensation or at least an event from every little thing. But they will also have to work hard and wait until success comes.

And less creative users, having tried Instagram promotion on their own, sooner or later decide to turn to assistants. There are many programs for promotion of accounts in social networks. Some you can install on your computer for a fee, and then use them as needed. And you get other programs for free, then you are offered to earn points, and only then get likes and subscribers on them.

But this method has significant disadvantages. By installing an unknown program on your computer, you are likely to receive a portion of viruses. As a rule, anti-virus protection (if any) actively resists such installations and recommends that you stop them. In addition, no one is usually going to set up and maintain a cheat program after the sale. And if she does not want to work, you will have to solve the problem yourself.

It is believed that automation of promotion gives a quick return. However, this view is not always correct. According to experienced instagrammers, excessively active and rude use of programs can not only promote an account, but harm it. You need to be especially careful with those who promise free promotion, remember the cheese in the mousetrap. So, what problems can appear:

Often, sites offering free promotion are run by scammers. They want to get the client's personal data (registration is used for this) in order to use them at their own discretion;

Promotion programs that offer to work for points in order to buy likes and other signs of attention often sin by giving an influx of bots, and not real users. In this case, there will be more subscribers, there will be no real activity;

Inept automated cheating is a sure way to blocking. Now Instagram is taking strict measures for such manipulations. A user noticed in this can get banned forever.

So if you think that you can’t cope with the promotion of Instagram on your own, pay attention to the services that offer promotion services. There are many of them on the Internet, but there are quite a few worthy and reliable ones. Therefore, be responsible in choosing a partner. There are a number of signs by which you can recognize the service that will complete the order safely and efficiently. How to make the right choice:

Look for and read reviews of real customers about the work of the service;

Find out how long the firm has been in business: old-timers are more trustworthy, but start-ups, if they meet different criteria, will probably try harder;

You are not required to register, a conscientious service is not interested in your personal data;

The company works with a reliable and understandable payment system;

The site directly talks about guarantees and deadlines for the execution of work, the regulations are drawn up, for example, an honest service guarantees a refund if the order is not completed;

Feedback is well established, the company's support service quickly and adequately responds to your requests, solves problems.

By the way, high rates do not guarantee quality work. Choose services with an average price range, but which have the features listed above.

Having made a choice, check in practice how the company works. Order an inexpensive service at first. For Instagram, it is just advised to acquire subscribers in small quantities. If the test is successful, place a larger order.

But remember: automated methods do not produce results by themselves. Without the participation of the account owner, promotion will not work. He will have to work on photo content, learn how to write captivating texts so that the page attracts and holds attention. Another indispensable condition for gaining popularity on Instagram is to be friendly and active. “As it comes around, it will respond,” said our ancestors, who had never heard of the Internet and Instagram, but knew how to communicate correctly. So give generous likes, kindly comment, become subscribers in order to get the same in return.

And to make your account stand out from the rest, learn how to add a video on Instagram to a story, from a computer and phone, and how to add music to publications. And also read the article “How to make an Instagram post promotional or delayed from a PC”, this skill will help in the promotion of your page.