How to promote an online store on Instagram yourself

A new marketing method of the entrepreneurial sphere, which a huge number of new businessmen are interested in, is how to promote a store on Instagram on their own (especially considering that many professionals have been choosing this method as the main one for a long time). Instagram is a portal that makes it possible to increase the number of sales. It also promotes the brand. Next, let's talk about how you can promote your own store using Instagram.

How is the page setup on the resource

We follow these steps:

First, a page is created in the application. The information must have a business direction.
We select the name by product and brand.
It is mandatory to fill in all the proposed profile user lines. That is: we make and upload an attractive image of the product, indicate information about your online store, leave a link - where to find you on the Internet.
Next, we integrate the service with Facebook - the latter must also have your profile and store advertising.
Think about how you will promote your products, find unique expressions. In other words, prove to potential customers that your product will benefit them.

How to promote a product on Instagram

Independent promotion of an online store is a question that any novice businessman asks. At first, the most unexpected problems await each such entrepreneur. And here it is best to use expert advice.

To date, the Internet is the best option to expand your personal business. Thanks to Internet marketing, a huge number of customers can be attracted to a new store. It’s just that from the very beginning it is important to correctly provide information about the product, and then only a minor adjustment of the information will be required.

Not every Internet visitor will be able to correctly execute the entire step-by-step algorithm. It is best to use the services of specialists. Yes, you will have to pay a substantial amount of money for this, but you will only need to do this once - to promote the store. If you do everything right, the money invested will quickly pay off.

Experts have identified the following areas that allow you to promote an online store:

Transfer the marketing procedure to a reliable firm with professional specialists.
Independently carry out the entire promotion process - if you have the appropriate skills and knowledge.

The most important thing is for the store to gain popularity and profitability without the help of specialized companies. In addition, this will reduce costs several times over.

How can you independently promote your online store on Instagram

Promotion of an online store in the network is never free - you still have to pay a certain amount of money. Experts recommend adhering to the following rules when promoting your store on Instagram:

All images must match the theme of your account.
Post images of products with people so that the buyer can quickly understand the dimensions and shape of the product (for example, what size is the product, and so on).
All images must be taken in good lighting. It's best to edit them with a graphical editor!
Use collages to showcase your product from different angles.
Be sure to post photos of your happy customers - along with the products they purchased.
Let your customers know how much your item costs and how they can get it.
When choosing a name, do not use words related to the sale. You need to be noticed against the background of other competitors - so it's better to come up with something more original.
Put a bright image on the avatar that matches the theme of your online store.
Pay special attention to the "About Me" section. Specify your contact details (how you can be contacted by potential buyers of your products), as well as possible methods of delivery of ordered goods.
Write everything clearly - so that the visitor immediately understands how to arrange and buy the product he likes (so that he does not have to search for additional information on his own).

Of course, especially close attention should be paid to the content. Next, consider the question of the importance of content when promoting on Instagram.

Instagram content

Always remember the following rule: An online store must have a positive reputation!

Thanks to Instagram, the products sold can gain popularity and demand in the shortest possible time. As a rule, images with entries on this portal are of a personal nature: who had breakfast and what, who had a rest and where, and so on.

Images posted in this application (having text comments) should reflect all the advantages of the product, make you want to buy it!

To correctly insert comments with text, you need to analyze the market for potential products. To study how this tool is used by competitors, what format and quality of photos their visitors like.

Proper Image Placement

Promotion of an online store on Instagram also involves working with images. They must be useful and of high quality. Photos should not be blurry. Only clarity - no blurry spots, there should be no other defects. Otherwise, the whole impression will be immediately spoiled.

Starting to master this resource, exclude indifference at the first stages - it is better to immediately order the services of a professional photographer if you yourself are not able to take high-quality pictures. To make the images brighter, you can use various editors and Photoshop.

The main condition for the image is its uniqueness. It must be remembered. It is worth applying original ideas, that is, being creative:

Shoot the image from different angles, use different filtering. Add lighting effects.
Categories of products of the same direction can be photographed in one common shot.
You can shoot short videos. The most important thing is that they should not be meaningless, that there should be something intriguing for your potential buyers.
Write in the comments how you can use the products in everyday life. Give it as much attention as possible. Specify for what purposes this or that product can be used.
Your products should evoke extremely positive memories, so be sure to keep track of the reviews of the images, give rebuttals if there are negative comments.
Always remember the following: images should be colorful and bright. Not a single person will be interested in a dress against the backdrop of a curtain - it will look much more attractive on a girl's figure.
Provide more information about the store itself - it is worth showing images not only of products, but also of consultants who sell them. In this way, you will show that you can be trusted - that the online store is not "fake".
You can also post information about who made your goods. Thus, the potential buyer will not doubt its high quality. This will help you increase the number of orders and visitors.

Be sure to tell your visitors what events have already been held by your online store, what is the number of happy customers. Find partners among other stores. It is best if they promote the same ideas.

Using hashtags

No online store can be promoted on Instagram without the use of hashtags. All requested information is found exclusively in this way. Any text, entry should have such hashtags - they serve to display the image in text form.

In order to correctly apply the tool in question, optimization of descriptions under the image will be required. Keywords should be used, that is:

Do not abuse the frequent use of key phrases.
Always use the name of the promoted brand.
Sign a hashtag common to your store for each photo.
Study the fashion trends of the portal, use common posts with tags.
Keep track of the relevance of the placed tags to your images and page.
It is also necessary to establish feedback with the same stores - partners.
If there are any problems that you are not able to fix on your own, it is better to order services from a specialist.

What other tools can be used to promote an online store on Instagram

To make the store popular, you can come up with an action on the main page, during which the visitor will be able to calculate his location in relation to you. Perhaps the introduction of an element of the game. The secondary instruments are a merchandise competition with prizes for the winners.

It is possible to use images with riddles - so that the products being sold are recognized. This is done as follows: the image is divided into certain parts, then the necessary fragment is added to the required place. Thus, you can understand what exactly the store wants to offer. This will appeal to many potential customers, namely:

Reflection of competitive comments and images.
Make sure that the winner of the competition gets a good prize. If the prize is "second-class", the reputation of the online store will be damaged, and people will no longer be interested in the goods sold.
Vote for the items you sell.

Think about your potential customers

Any novice businessman should be aware of the following: customer base is the main component of success. Followers who appear in your store will love it if you report them on social networks. The most important thing is to get their consent first.

When working with a potential buyer, you can use the following recommendations from experts:

You can publish records of potential buyers about your products from Instagram to other portals.
Be sure to "like" client photos.
Reply to every client.
Highlight appeals to customers - to create a positive image.
Post posts with interesting and useful information that will attract more visitors and customers.

Show what you are capable of

Encourage potential customers to leave posts under your products - this way you can achieve an informative conversation. Experts believe that you can also use such inventive methods:

You can ask visitors what they know about the proposed products, what they prefer.
In the posts under the images, ask other general questions. Perhaps someone will tell you something interesting.

A potential client can always be found on a social network. The main thing is that the online store should be competitive and offer really high quality goods. So watch this moment carefully. Another obligatory moment is the creation of a profile on Facebook.

Write about potential products in as much detail as possible, and you will have no problems finding customers.