How to choose hashtags for instagram followers

Novice Instagram users don’t understand how useful hashtags can be and why put them under every photo, as popular Instagrammers do. Firstly, since popular instagrammers do it, then it is really necessary, and secondly ... and secondly, you will soon find out everything by reading this article to the end and you will understand why put hashtags for followers on Instagram.

What is a hashtag

For your information:

Without going into details, a hashtag is any word turned into a link under your photo using the # sign.

If this information is enough, then it is unlikely that you will be able to quickly and effectively promote your account, so it is better to push yourself and study this issue in more detail.

Using hashtags for followers on Instagram, you can be found by users who did not even know about the existence of your account. I'll give you an example. You have created an Instagram account and want to post photos and videos about cats. But how do you find subscribers who will be interested in your content? For this, hashtags are put so that random users find the content of interest. Put several popular hashtags on the topic under the photo with the cat (we'll talk about popularity later), for example #cats, #fluffypaws, #cutecat, etc. A user who sees a photo with the same hashtag clicks on it and opens a list of posts with the same hashtag, including yours. And voila, the account was viewed by one unique user, and you put a minimum of effort into this.

Also, if there is a hashtag under the photo, people will get to the profile by simply entering the appropriate query in the search. If someone writes the word “cats” in the search, and such a hashtag under the post, then it will definitely be shown to this person.

Hashtags are divided into three types:

1. low quality
2. Medium quality
3. high quality

They differ from each other in the number of unique views, i.e. the more people clicked on a hashtag, the more popular and in demand it becomes, so having such a hashtag under an Instagram photo is always welcome.

Few people use this feature, but you can subscribe not only to some account, but also to a hashtag on Instagram. Manicure, for example, is one of the most popular queries among girls, so if you put the appropriate tag in your posts, they will definitely be noticed by new users who subscribe to such a hashtag. Examples of such hashtags: #manicure, #nails, #beautiful nails, #nailsphoto, #nails, #nailswow.

You probably wondered: “But how to determine which hashtag is popular and which is not, and what is better to place under your photo?”. There are several criteria by which it is easy to identify and select a popular hashtag:

1. Search for queries related to posts. For example, you need to put a popular hashtag for a photographer's Instagram. Then you need to enter “photographer” in the search and analyze the highlighted hashtags. It will take some time, but the effect will be good.
2. Popular hashtags are also published by various blogs and information sites dedicated to this issue. Constant monitoring of fresh information will also positively influence the choice of the right hashtag and determine which hashtags give a lot of likes on Instagram.

But if you put too “hackneyed” hashtags under your posts, you may encounter a number of problems:

1. Such hashtags quickly “die”, i.e. in the search feed, the post will instantly go too low, and users simply won’t find it.
2. Because most bloggers need more engagement in their posts, put hashtags love, beauty, likes, etc. does not make sense sweat fasting with nature. The hashtag for Instagram about nature should reflect the essence of the next post, and the discrepancy between the topic and the hashtag can simply collect a few autolikes, and not a single new subscriber will appear.

What are hashtags for on Instagram?

1. Collecting new unique subscribers without spending money on this process. Do not put a hashtag - you are losing customers.
2. If you put a hashtag of some popular public or blogger, then with the popularity of your post, there is the possibility of further cooperation and placing a link to your profile on their pages.
3. When you come up with your own catchy hashtag, it's easy to promote your product or brand, attracting new customers and followers.
4. Hashtags for videos on Instagram play a special role, because. Recently, videos have been gaining a lot more unique views than photos, so it's easier to promote yourself to the top of the search with it.
5. With the help of hashtags, you can create convenient account navigation, thanks to which views will grow on many posts at once.
6. If someone uses your hashtag, then you will easily find this person, thereby creating contact with other users.
7. To promote promotions and bonuses, hashtags will also help. It will be easier for your subscribers to keep track of information updates and involvement in the process will be increased significantly.

How to get the right hashtags

1. Come up with a unique hashtag, put it under the post and then enter it into the search on Instagram. The search will return the top hashtags on Instagram that may be relevant to your post. And do not be too lazy to select a dozen of the best, but do not bet too much.
2. Try to geotag every post. A geotag is the name of a city, country, street or area. For example, you decide to distribute products in Moscow. By determining which hashtags are suitable for Moscow and putting the location in the right posts, the influx of customers will increase significantly.
3. Constant analysis of hashtags from competitors is important. Not necessarily for everyone, but viewing top accounts is simply a must.

There is such a thing as the lifetime of a hashtag. This is a direct dependence of his popularity on the time when the publication with him is in the TOP. The better the hashtag is, the longer the entry is in the TOP search results. For high-quality promotion, you should use relevant hashtags. Instagram has recently begun to follow this method of promoting accounts in great detail, so if you delve into this issue, you can promote your page much faster and fill it with a truly active audience. The main thing is to understand which tag will not quickly burn out and will not freeze at one point, i.e. find the golden mean.

How to put a hashtag

1. No need to put more than thirty hashtags under one post, because. piling up will be created, which often repels subscribers
2. Don't use the same hashtags for every post.
3. Use interesting and funny hashtags. Even sports hashtags for Instagram can be designed so that users are interested in reading them. For example, instead of #football, you can put #lupimfootball, which will be more fun to read and there will be more chances of clicking on this hashtag.
4. Be sure to put a hashtag during the publication of the post, and not add it later, because. in the search, photos are given by the time the post was published, and not by adding a hashtag to it, so adding later does not make any sense.
5. It is pointless to set hashtags for closed profiles, because. their posts are not included in the search.
6. You can use different hashtag generators for Instagram. They will help you start promoting in this way if your imagination is not enough to come up with something unique.
7. Hashtags in comments are also not displayed in the search.

You need to understand that too popular, i.e. high-frequency hashtags on instagram will not always serve you well. Using tags such as #nike, #love, #relationships, #beauty, etc., you can name bots and profiles of advertising pages on yourself, which in the end will not have a very good effect on promotion. At the beginning of promotion on Instagram, they will certainly help create the appearance of activity, but for more promoted accounts, this is not very convenient.

Common mistakes when setting hashtags on Instagram

1. Beginners are trying to lure the audience with some kind of expression and inadequacy, so they put banned hashtags on Instagram. It is rare that this type of promotion bears fruit, because if you put hashtags with obscenities, violence, insults, etc., you will hardly be able to sell a product or promote a personal brand.
2. Post captions should not be made from hashtags alone. This is poorly regarded by subscribers and can lead to their loss.
3. Hashtags should not be inserted inside the text. It is much more convenient to look at Instagram hashtags under the post than to look for them inside the text.
4. No need to post posts without hashtags. There must be at least one relevant hashtag so that people can somehow find your account among many others.
5. You need to understand which hashtags to put for existing subscribers, and which for new ones, dividing them into categories under the post. This way you will have better control over the effectiveness of a particular hashtag.
6. No need for long hashtags. It is much easier to capture the meaning of the hashtag #buykeychain than #sellverybeautifulkeychainineexpensive.

In our segment of the Internet, it is better to put hashtags for Instagram in Russian, because. English is rarely used in search queries. Building hashtags for Instagram in Russian is not difficult, the main thing is to use the basic rules:

• the hashtag should not be too long;
• it must follow logic;
• it is preferable to use words rather than numbers;
• The lifetime of the hashtag must be at least an hour.

Promotion on Instagram using hashtags is a very effective way of promotion, so you should not overshadow it. You can automate the promotion process in this way using our website service, thanks to which your actions will be minimized, and the desired effect will be achieved much faster.