What is instagram direct

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Instagram Direct is a personal correspondence between users, or a conversation of several participants.


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Note that you can send the same message to only 15 recipients at the same time. This is how developers protect app users from spam. Direct can only be used in the mobile version of the social network.

What does direct on Instagram mean?

Once upon a time, Instagram was just a service where a person could upload their photos.

From “just a photo”, the application has grown into a social network where you can:

  • share photos and videos
  • go live
  • like what you like
  • group posts into categories using hashtags
  • comment
  • share opinion
  • write private messages

It is not yet possible to make reposts without using a special service, but the developers are already testing this feature and will soon offer it to app users.

Among all these features, what does direct on Instagram mean? This is another stage in the evolution of the social network. After all, the audience wants not only to flaunt photos, but also to share personal information with a limited number of people. Therefore, the appearance of direct has become a completely natural event.

People actively use it. But writing from a phone or tablet is not always convenient. It remains to wait for a new round of development - to open access to personal messages from a personal computer. And this is already a reality.

How to write to Instagram Direct

There are many ways to send a private message on Instagram. Click the Direct icon on the screen.

If you want to send a post to a friend, click on the icon below the post. From the proposed list, select one or more people, add your message and click "Send".

If you just need to send a message to the person you follow, click on the arrow in the upper right corner. Select the desired nickname from the list. By the way, there will be a camera icon to the right of the potential recipient. By clicking on it, you can take a photo right now, correct it with filters and immediately send it to the recipient.

You can also get to the direct from the recipient's profile. But it is important to be subscribed to it, otherwise, instead of this button, there will be an invitation to “Subscribe”.

If you need to write to someone you don't follow, click on the search bar and start typing their Instagram handle. If everything is correct and the addressee does not have a closed account, you can write him a message. If the recipient approves the conversation, you can continue.

What can be sent to Direct

In addition to text message, posts and visual content, you can send:

  • Location.

  • Favorite profile.

  • Hashtags.

Newsletter in direct Instagram for business

In sending private messages, many entrepreneurs saw an opportunity to increase sales. After all, direct mailing on Instagram is a chance to contact each person personally, even if you are not subscribed to him. This is the difference between the mentioned social network and various instant messengers (Viber, WhatsApp) and other similar sites.

Why Instagram is interesting for business? Because here you can establish contact with a huge solvent audience. According to statistics for 2017, there are only 22 million Russian users here. To use Instagram, you need a phone with a good camera, so people who actively “live” on this site will have at least an average income level.

If you want to try organizing a direct mailing on Instagram, explore 2 possible ways:

  • Manually - this is a long and requires your constant participation.
  • Automated - you need special software. These services are usually paid.

If the system suspects that the messages are sent not by you, but by a special service, be prepared for punishment.

By sending mailings to non-subscribers, you can send up to 50 messages per day. If you write to subscribers, then do not exceed the limit of 150 messages. It is important not only to meet the allotted number of messages, but also to monitor the interval between them. The longer the pause between sent messages, the better. It is optimal to send a message once every 10-20 minutes.

Direct on Instagram - the ability to use this application more efficiently. Especially if you use it to promote your business. Get closer to your customers, write to them what they want from you, build relationships and sell more.